![[Department of Business Economics and Accounting]](../../img/hlmensi/keu.jpg)
The department of business economics and accounting provides for the teaching of
business economy subjects for all students of the Faculty of economics. The subjects are:
the theory of a firm, human resources and motivation, production and material economy,
costs, calculation and pricing, elementary accounting and managerial accounting,
controlling. Moreover we also provide for the teaching of the so called profile block
subjects: economy of small and middle firms, small and middle firms 1 and 2, territorial
conditions of small and middle business. The department also arranges for the following
supplementary subjects: administration systems, statistics, regional planning and applied
logistics.
Apart from the basic teaching the department also provides for vocational training for
students and seminars to support the bachelor theses in the sphere of business economy.
The department is also involved in the research of the economic structure managerial
activity and the labour force reproduction.
The department arranges also the state bachelor examinations of business economy and
of small and middle firms specialisation.
The consulting centre of the Faculty in Prague, which is a part of the department is
supported by the department.
Head office: Husova 11, 306 14 Plzen, phone +420-(0)19/7222424, fax: +420-(0)19/722 08 77
| Authorized to be in charge of the dpt. |
| Ing. Venuse FISEROVA |
| fiserova@keu.zcu.cz |
| Deputy | Secretary | |
| Dr. Ing. Jiri HOFMAN | Doc. Ing. Vlastimil SLAVICEK, CSc. | |
| Jiri.Hofman@fek.zcu.cz |
| Admin. officer (Cheb) | Admin. officer (Plzen) | |
| Hana LUDVIKOVA | Milada LANDOVA | |
| Hana.Ludvikova@fek.zcu.cz | landova@keu.zcu.cz |
Senior lecturers:
Doc. Ing. Ladislav JAKL, CSc.
Doc. Ing. Vlastimil SLAVICEK, CSc.
Lecturers:
Ing. Josef CERVENY
Ing. Venuse FISEROVA
Dr. Ing. Jiri HOFMAN
Ing. Zdenek JANECEK, CSc.
Mgr. Jiri JEZEK
Ing. Rudolf KOPEK
Ing. Miroslav PAVLAK
Ing. Jaroslava POKORNA
Ing. Helena VALENTOVA
KEU/MSPZ Economy of Small and Medium-Sized Businesses
The characteristics of small businesses. The position of small and
medium-sized businesses in the national economy. Historical
development of small businesses. Small businesses abroad and its future
development. The support of small businesses - state programmes.
Institutions supporting and representing small businesses in the Czech
Republic and worldwide.
KEU/MSP1 Small and Medium-Sized Businesses 1
A survey of applied technologies in small and medium-sized businesses.
Historical development of small businesses. Specific features of the
manufacturing process in small and medium-sized businesses - the issues
of product quality and supply in small and medium-sized businesses.
KEU/MSP2 Small and Medium-Sized Businesses 2
The issues of establishing small businesses, entrepreneurial strategies
in small and medium-sized businesses, special features of small and medium
sized business management, management of critical situations in small and
medium-sized businesses
KEU/MSP4 Strategy and Policy in the Lifecycle of Small and Medium-Sized Businesses
Changes in economic environment of small and medium-sized businesses.
The policy in establishing these businesses. A successful production programme
and strategy. Organization, operational control and production schedule in small
and medium-sized businesses. Specific features of small and medium-sized businesses
in industry, agriculture, transport and services. Ways of decreasing the adverse
impact of business enterprise and consumption on the environment.
KEU/MSP5 Marketing and Cooperation in Small and Medium-Sized Businesses
Cooperation in management. Characteristics and coordination of cooperative relationships.
Market vs. organization. Relation management, sales management - marketing, strategic
management, consumer behaviour, supplier relations management, strategies of supplier
policy, instruments for the coordination of supplier relationships, management of
cooperation relations, theoretical fundamentals of cooperation, forms of inter-company
coordination, conditions of cooperation, establishing cooperation.
KEU/PH1 Theory of Business
An introduction into the subject matter. Business - its characteristics, kinds and forms,
fundamentals of business strategy - factors of the manufacturing process - people in the
manufacturing process - working means and their maintenance, input into production,
materials, material economy - the fundamentals of internal management - the process of
planning in business.
KEU/PH2 Human Resources
Labour force, its function and position in the manufacturing process, staffing policy,
employment market, planning, staff recruitment and performance measurement, termination
of employment, personal management.
KEU/PH3 Cost, Calculation, Price
Costs, their characteristics, classification, overhead costs - calculation of costs,
calculation of prices - price-setting, internal prices, profitability and efficiency -
function and purpose of cost centres - budget as a means of business management.
KEU/REG1 Regional Economics and Regional Politics
The terms ´space´ and ´region´ and their position in the theory of economics and social
sciences. Neoclassical, behavioural and structural approaches to the localization theory.
Spacial interaction of economic activities. Spacial mobility of production factors. Space
penetration of innovation. Theory of land utilization. Models of the inner structure and
development of towns. The structure of settlement and the system of towns. Theory of central
places. Regional problems in the Czech Republic. Traditional approaches to regional
development (theory of sectors, neoclassical approach etc.). New approaches to regional
development (innovation, flexible production). Regional politics (theoretical basis,
strategies, instruments, evaluation). The fundamentals of regional economic analysis.
A comparison between the Czech Republic and the countries of the EU.
KEU/ROP Work Organization and Management
Work creation, work and its efficiency, division of labour and cooperation, sources of the
division of labour, creation of professions. Classical and current studies of labour. Labour
environment, human relations in business, workload and stress, staff reliability, labour
motivation, meetings, the work of managers and specialists, team - team work - reengineering.
KEU/SZMSP State Bachelor Exam - Small and Medium Sized Businesses
The content will be given by the respective department.
KEU/SBZPH State Bachelor Exam - Business Economics
The content of this exam will be given by the respective specialized department.
KEU/SBZPM State Bachelor exam - Enterprise and Management
The content of the exam (a list of topics) will be given by the respective department.
KEU/APP Copyright and Industrial Law
The system of legal protection of intangible rights, the term of ownership, (legal
protection of creative solutions, protection of copyright notice, passing-off the goods)
copyright, patent information and documentation,. Protection of industrial law abroad,
protection of inventions and industrial designs, registration of trademarks, appellation
of the origin of goods, application and exercise of the industrial law. Cooperation with
the Industrial Property Office, specialized services and services of patent attorneys.
KEU/DSMSP Required Seminar - Small and Medium-Sized Businesses
This seminar offers students supervision, methodological advice for the bachelor thesis
(individual consultancy). The credits are given to the students after the completition of
the bachelor thesis.
KEU/CONT Controlling
Controlling as a term, its content, operational and strategic controlling, financial
controlling, planning of incomes and expenditures, cash flow, controlling of the working
capital, stocks and short-term financial sources, financial control, investment controlling,
strategic controlling. The concept of controlling as a part of business management. The
seminars give the students a possibility to learn how to solve business problems. Students
work on a key study.
KEU/MJ Quality Management
An introduction into terminology, features of quality and their classification,
transformation, measurement and identification, methods of quality management,
reliability in the manufacturing process.
KEU/MOR Management of Organizations
Organization, organizational behaviour and managers. Schools as business partners.
Organizational behaviour. Development of views on organizations. Managerial roles
according to Mintzberg. Managers as a key study. Organizational structures and workplaces.
Organizational culture. A search for perfect businesses. Quality management and innovation
management. Management of processes. Reengineering. Business strategy and strategic
management. Individual stages of the business lifecycle. Businesses in the crisis.
Key study. The fundamentals of the organization and production management. Management
of purchasing and sale.
KEU/PRMSP Practical Training - Small and Medium Sized Businesses
The aim of the seminar is to make the students familiar with administrative functions
in the production unit in small and medium-sized businesses. The practical training
should be an extenuation of the topic dealt with in the bachelor thesis.
KEU/BSMSP State Bachelor Exam - Small and Medium-Sized Businesses
The content of the bachelor exam will be assigned by the respective department.
The defence of the bachelor thesis on a selected topic is part of this examination.
Prerequisites: 96-KEU/MSP1, 96-KEU/MSP2, 96-KEU/MSPZ
KEU/PPMSP Required Practical Training - Small and Medium-Sized Businesses
The aim of this training is to make the students familiar with the environment the students
deal with in their bachelor thesis. More detailed instructions will be given by the
supervisor.
KEU/PRXPM Practical Training - Enterprise and Management
The aim of this training is to make the students familiar with administrative
functions in a selected production unit. It should be chosen in accordance with
the topic of the bachelor thesis and should serve as a source of information for
the elaboration of the thesis.
KEU/SBMSP Required Seminar for the Bachelor Thesis - Small and Medium-Sized Businesses
This seminar is aimed at giving students methodological guidance for the elaboration of the bachelor thesis.
KEU/SBPM Required Seminar for the Bachelor Thesis - Enterprise and Management
This seminar is aimed at giving students methodological quidance for the elaboration of the bachelor thesis.
KEU/TS1 Technological Systems and Materials 1
Technology, productivity of labour, business economics. A general characteristics of the
technological processes. Basic technological operations, their application on selected
materials. Degrees of technological development. Automated management systems of
technological processes. Technology of selected branches focusing on materials and economy.
Technology and human resources, labour mobility, new forms of staff management.
KEU/UC1 Accounting 1
An introduction into the theory of single and double entry accounting - legal framework
of accounting and international standards - methods and instruments in accounting, books
of accounts, synthetic and analytic records, stocktaking, pricing - list of accounts,
accounting methods, financial statement.
KEU/UC2 Accounting 2
Financial management of businesses , accounting - the subject, methods and informative
significance of the financial, inter-business and managerial accounting, internal relations
of individual accounting systems, analysis of financial statements, analysis of the
financial position of businesses, cash flow, basic decisive techniques based on financial
statements.
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