KMO/BALT  Tourism and Spa Industry
Tourism and its importance. The rise and development of tourism. The basic conditions of the development of tourism. Characteristics of the basic components of tourism, individual terms and definitions. Tourism and environment. Tourism and culture. Human resources in tourism. The place of tourism in the national economy. Specific features of international tourism. The Czech and international organizations in tourism. Spa industry - its development and trends. The development of services in tourism. Excursion.

KMO/GH1  Gastronomy and Hotel Industry
Gastronomy and catering, its importance , sorts and functions. Catering in restaurants, schools, factories etc. Organizational set-up of catering institutions, supply, technology etc. Social functions of catering, other functions of gastronomy. The connection of the accommodation and catering services in hotels, private accommodation etc. Set of services in hotels, organizational set-up, facilities, the hotel rooms, the role of the receptionist, chamber made and housekeeper. Current trends in hotel industry and catering. Excursion.

KMO/MCR  Management of Tourism
The decisive role of managers in Czech businesses, the demands on his profile. Management in hotel industry. Financial strategies. The issue of taxation. Material interest and personal management. Public Relations in the Czech Republic. Social economic efficiency of the Czech Republic. Information systems in the Czech Republic.

KMO/MNM  International Marketing
This subject is based on the basic knowledge in the Fundamentals of Marketing. It provides a methodological basis for understanding the internationalization of business activities when doing business abroad. International markets, creating optional market segments etc.

KMO/MOS  Business and Services Manager
The fundamentals of business and tourism management. The decisive role of managers in business, the demands on his profile. Financial strategies. Taxation. Material gain and personal management. Public relations. Social-economic efficiency. Information systems. Model situations in the decision-making process.

KMO/MTGA  Fundamentals of Marketing
Marketing and its development. Markets and its parts. Marketing in environment. Consumer and organization behaviour. collection of marketing information. Segmenting in marketing. Creation of marketing strategies. Planning in marketing. Product development. Distribution. Pricing strategy. Stimulation of sale. Marketing mix.

KMO/MOP  Business Operation Management
The subject is aimed at the presentation and training of the basic principles of the movement of goods in retail and wholesale. Company management on the operational level. Data processing. Key studies on the technology of operations. Movement of goods, stock management, space management, merchandising etc.

KMO/ORO  Trade Organization and Management
The subject focuses on the development of the trading activities in the domestic market, especially on the changes in the organizational set-up and the strategies of trading companies. The conception of the progressive operational retail trade. The main activities of the most important retailing companies, their strategy in the Czech and European markets.

KMO/PM  Business Management
Management and its importance. Development of managerial thinking. Management as a system. Process management. Psychology and social relations. Quantitative management. Management of changes (strategic, critical and transformation aspects, reengineering, global management). The development of management in the Czech Republic and its current tasks.

KMO/PRXOS  Internship - Business and Services
The internship objective is to get the students acquainted with the regular course of the business and its problems, to learn about the reasons of these problems and the solutions. The effects of internship are recommended to be used in the bachelor thesis. Participation in the faculty research tasks can also be accredited.

KMO/PRXOS  Internship - Trade and Services
The internship objective is to get the students acquainted with the regular course of the business and its problems, to learn about the reasons of these problems and the solutions. The effects of internship are recommended to be used in the bachelor thesis. Participation in the faculty research tasks can also be accredited.

KMO/SBPCR  Bachelor Thesis Seminar - Tourism and Spa Industry
Specifying the contents and range of the bachelor thesis - choice of usage of methods of computer technology for processing the thesis - methodology of the progress in dealing with the thesis - quantification and choice of materials for processing the topic of the thesis - expert consultations.

KMO/SBPOS  Bachelor Thesis Seminar - Trade and Services
Specifying the contents and range of the bachelor thesis - choice of usage of methods of computer technology for processing the thesis - methodology of the progress in dealing with the thesis - quantification and choice of materials for processing the topic of the thesis - expert consultations.

KMO/SBZOS  Bachelor State exam in Trade and Services
Topics of the state exam to be updated by the appropriate department.

KMO/SMTG  Strategic Management
Forming the strategy of business development. Marketing strategy. The aim of this seminar is to explain the ways of forming marketing strategies for various kinds of businesses.

KMO/VOV  Foreign Business Relations
Foreign business relations in the system of outer relations of the business. Dominant position of foreign trade. History of foreign trade, its functions etc. World markets. Transport. Insurance. Terms of payment. Providing know-how. Promotion in foreign trade etc.

KMO/TV1  Physical Education 1
This subject focuses on improving the physical condition, adaptability of organism, the positive relation to physical activity. Students select areas of concentration from a list of offerings posted in the KMO department at the beginning of each semester. Depending on the availability of resources and personnel the following courses are usually offered: swimming, basketball, volleyball, indoor soccer, aerobics, karate, softball, body building, non-traditional sports and games, mountain climbing. Instruction in Cheb only.

KMO/TV2  Physical Education 2
This subject focuses on improving the physical condition, adaptability of organism, the positive relation to physical activity. Students select areas of concentration from a list of offerings posted in the KMO department at the beginning of each semester. Depending on the availability of resources and personnel the following courses are usually offered: swimming, basketball, volleyball, indoor soccer, aerobics, karate, softball, body building, non-traditional sports and games, mountain climbing. Instruction in Cheb only.